More advice for job hunters

I am currently reviewing aplications for a specific job at my university. In a previous post I have offered up tips primarily on interviewing. Today I have a few more along the lines of applications and cover letters:

• Avoid typos on the name field of your application
• When applying for a job in academe, do not mention your desire to work for the "company."
• In the first sentence of your cover letter, you may want refrain from fragments.
• Never overestimate your writing skills. Proofreading is highly recommended.
• Reading generic cover letters is sort of like eating fat free cheese.
• Not having a cover letter is like eating air.